[1]
Saputra, R.D., Agung P, M. and Septiani, W. 2025. Influence of Discount and Customer Rating on Impulse Buying: A Study on Gen Z TikTok Shop Users in Bandar Lampung. Journal of Business Management and Economic Development. 3, 03 (Sep. 2025), 846–858. DOI:https://doi.org/10.59653/jbmed.v3i03.1772.