Aisyah, S. and Anshori, M.I. 2023. Employee motivation in facing challenges in the insurance industry with the role of creativity as a key factor: case study of Madura BPJS Employment. Journal of Business Management and Economic Development. 2, 01 (Dec. 2023), 287–299. DOI:https://doi.org/10.59653/jbmed.v2i01.442.