LARAS, E.; APRILANI, D.; RONI, M. Effect of Utilitarian Value, Hedonic Value, and Symbolic Value on Purchase Decision in Shopee Live Streaming at Ladyfame Official Shop. Journal of Business Management and Economic Development, [S. l.], v. 3, n. 02, p. 771–785, 2025. DOI: 10.59653/jbmed.v3i02.1666. Disponível em: https://risetpress.com/index.php/jbmed/article/view/1666. Acesso em: 17 jul. 2025.