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Laras E, Aprilani D, Roni M. Effect of Utilitarian Value, Hedonic Value, and Symbolic Value on Purchase Decision in Shopee Live Streaming at Ladyfame Official Shop. J. Bus. Manag. Econ. Development. [Internet]. 2025 Jun. 27 [cited 2025 Jul. 17];3(02):771-85. Available from: https://risetpress.com/index.php/jbmed/article/view/1666