Digital Literacy for MSME Actors of Sidoarjo Food and Beverage Association (ASMAMINDA)

Siska Armawati Sufa; Tito Rachmanto; Gisti Riza Adistie; Khairil Anwar; Dedi Setyawan

doi:10.59653/jcsse.v2i03.1067

Authors

Siska Armawati Sufa Dr. Soetomo University of Surabaya, Indonesia
Tito Rachmanto Communication and Informatics, City Government of Surabaya, Indonesia
Gisti Riza Adistie Dr. Soetomo University of Surabaya, Indonesia
Khairil Anwar Mulawarman University, Indonesia
Dedi Setyawan Dr. Soetomo University of Surabaya, Indonesia

DOI:

https://doi.org/10.59653/jcsse.v2i03.1067

Keywords:

Digital Literacy, MSMEs, Market Competitiveness, Sidoarjo Regency, Economic Development

Abstract

This study aims to investigate the importance of digital literacy in increasing the market competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Sidoarjo Food and Beverage Association (ASMAMINDA). Using qualitative methods and case studies, this research provides insight into how to overcome obstacles that hinder sustainable economic growth and the long-term survival of MSMEs in the digital era. The results show that although digital opportunities exist, the adoption of digital skills among ASMAMINDA MSMEs is still low. The results demonstrate that digital literacy is not only a vital skill set enabling MSME participants to proficiently navigate the digital marketplace, but also a potent instrument for leveraging technological advancements to drive economic growth and sustainability in Sidoarjo District, renowned for its diverse economic activities and entrepreneurial vitality. This research offers a new perspective in the discussion on digital literacy and the application of digital technology in the local scope of MSMEs.

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