Edukasi Masyarakat tentang Pentingnya Legalitas Usaha sebagai Penunjang Branding Produk
DOI:
https://doi.org/10.59653/jcsse.v3i02.1653Keywords:
Benefits, Business Legality, Product BrandingAbstract
This community service activity aims to improve the knowledge and skills of MSME actors in understanding "The Importance of the Benefits of Business Legality as a Support for Product Branding" Legality has an important role as a support for product branding because it provides credibility, trust, and protection for products. With benefits, increasing consumer trust, increasing competitiveness, protecting product rights, facilitating collaboration and improving brand reputation. Participants in this community service activity from the Indonesian Hands Foundation (GTI) will be equipped with an understanding of the importance of business legality. With training, MSME actors are expected to be able to understand business legality in order to compete effectively and optimally as a support for product branding, so that they can increase the reach and competitiveness of sustainable businesses in the digitalization era.
Downloads
References
01, A., Fadli, M., Anshari, L. H., & Fachrezzy, F. (2023). PENINGKATAN NILAI PRODUK MELALUI KELENGKAPAN LEGALITAS KELOMPOK USAHA SAMBILAN. Jurnal Pengabdian Kepada Masyarakat DEWANTARA, 6(1). https://doi.org/10.31317/jpmd.v6i1.867
Anggraeni, R. (2022). Pentingnya Legalitas Usaha bagi Usaha Mikro Kecil dan Menengah. Eksaminasi: Jurnal Hukum, 1(1).
Badriyah, N., (2009). Peran Intermediasi Perbankan Terhadap Usaha Mikro Kecil dan Menengah (UMKM). Jurnal Ekonomi Pembangunan, 7(2), pp.183-208.
Bakhar, M., Harto, B., Gugat, R.M.D., Hendrayani, E., Setiawan, Z., Surianto, D.F., Salam, M.F., Suraji, A., Sukmariningsih, R.M., Sopiana, Y. and Yusuf, M., (2023). PERKEMBANGAN STARTUP DI INDONESIA (Perkembangan Startup di Indonesia dalam berbagai bidang). PT. Sonpedia Publishing Indonesia.
Budiarto, R., Putero, S.H., Suyatna, H., Astuti, P., Saptoadi, H., Ridwan, M.M. and Susilo, B., (2018). Pengembangan UMKM antara konseptual dan pengalaman praktis. Ugm Press.
Farida, N., Kurniastuti, T., & Septiawan, B. (2023). Pelatihan dan Pendampingan Legalitas Usaha Produk Makanan UMKM Berbasis Produk Halal. Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat, 3(5). https://doi.org/10.59395/altifani.v3i5.481
Gramedia Pustaka Utama, Tim Redaksi Gramedia, “Panduan Praktisi Legalitas untuk UMKM” tahun terbit 2020, ISBN978-602-03-4567-8
Huda, N. and Heykal, M., (2010). Lembaga keuangan islam. Kencana.
Indrawati, S., & Rachmawati, A. F. (2021). Edukasi Legalitas Usaha sebagai Upaya Perlindungan Hukum bagi Pemilik UMKM. Jurnal Dedikasi Hukum, 1(3). https://doi.org/10.22219/jdh.v1i3.17113
Janah, U.R.N. and Tampubolon, F.R.S., (2024). Peran usaha mikro, kecil, dan menengah dalam pertumbuhan ekonomi: Analisis kontribusi sektor umkm terhadap pendapatan nasional di indonesia. PENG: Jurnal Ekonomi Dan Manajemen, 1(2), pp.739-746.
Kartajaya, Hermawan, Branding untuk UMKM: Strategi Membangun Merek yang Kuat" Gramedia Pustaka Utama, (2022), ISBN 2016- 978-602-03-1234-5
Kusnadi, I.H. and Baihaqi, M.R., (2020). Implementasi Kebijakan Sistem Online Single Submission (OSS) Pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) di Kabupaten Subang. The World of Public Administration Journal.
Meinarni, N.P.S., Iswara, I.B.A.I., Wijaya, I.N.S.W. and Willdahlia, A.G., (2021). UMKM Goes Online Regulasi E-Commerce. Deepublish.
Ridwan, M., Rokhmawan, T., Homsah, H., Sugiyanti, R. and Afkarina, I., (2024). Pendampingan Legalitas Usaha NIB (Nomor Izin Berusaha) dan Sertifikat Halal Bagi Pelaku UMKM di Kelurahan Gentong. Karya Nyata: Jurnal Pengabdian Kepada Masyarakat, 1(3), pp.92-113.
Romadliyah, N.S., (2018). Persepsi, Preferensi, Sikap, dan Perilaku Nasabah Lower Class Tentang Financial Technology (Fintech) PT. BTPN Syariah Area Surabaya. UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA. Retrieved from http://digilib. uinsby. ac. id/26474/1/Nur Suci Romadliyah_F12416281.
Soimah, N., & Imelda, D. Q. (2023). Urgensi Legalitas Usaha Bagi UMKM. Jurnal Benuanta, 2(1). https://doi.org/10.61323/jb.v2i1.47
Suciarto A, Sentot., “Pengembangan Produk , Branding dan Pemberian Label pada Kemasan Produk Brand Awareness,” Produk dan Merk, (2021), ISBN: 978-602-6865-79- Penerbit: Universitas Katolik Soegijapranata
Supriyo, A., Latifah, L., & Isnawati, M. (2023). Pendampingan Legalitas Usaha Perlindungan Hukum Bagi UMKM di Mitra PCM Gunung Anyar Surabaya Hingga Penerbitan Nomor Induk Berusaha (NIB). Borobudur Journal on Legal Services, 4(1). https://doi.org/10.31603/bjls.v4i1.8558
Sutantri, S., Aysa, I.R. and Khairan, K., (2022). Pendampingan Pembuatan Nomor Induk Berusaha (NIB) dan Branding Produk dalam Upaya Pengembangan UMKM di Dusun Sukomoro Desa Puncu Kec. Puncu Kediri. NUSANTARA Jurnal Pengabdian Kepada Masyarakat, 2(2), pp.134-142.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Agus Syukur, Ratna Puspita, Nisrina Zahra Aulia, Meftyane Liz Diwani, Shanaz Hafizah Bilqis, Qurrota A’yun Khoiriyyah Fitri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
