Krisprimandoyo, D.A. 2023. Optimizing Corporate Branding: The Role of Artificial Intelligence In Business Transformation of IQOS. Jurnal Riset Multidisiplin dan Inovasi Teknologi. 2, 01 (Dec. 2023), 283–306. DOI:https://doi.org/10.59653/jimat.v2i01.482.