KRISPRIMANDOYO, D. A. Optimizing Corporate Branding: The Role of Artificial Intelligence In Business Transformation of IQOS. Jurnal Riset Multidisiplin dan Inovasi Teknologi, [S. l.], v. 2, n. 01, p. 283–306, 2023. DOI: 10.59653/jimat.v2i01.482. Disponível em: https://risetpress.com/index.php/jimat/article/view/482. Acesso em: 16 feb. 2025.