Yanti, Pitri, Ratih Hurriyati, and Puspo Dewi Dirgantari. 2023. “Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B”. Jurnal Riset Multidisiplin Dan Inovasi Teknologi 2 (01):184-96. https://doi.org/10.59653/jimat.v2i01.419.