Krisprimandoyo DA. Optimizing Corporate Branding: The Role of Artificial Intelligence In Business Transformation of IQOS. J. Ris. Multidisip. Inov. Tech. [Internet]. 2023 Dec. 17 [cited 2025 Sep. 3];2(01):283-306. Available from: https://risetpress.com/index.php/jimat/article/view/482