The Change of Millennial Tourist Interests in Sam Poo Kong Temple, Semarang
DOI:
https://doi.org/10.59653/pancasila.v2i02.764Keywords:
Social Media, Interest, Tourism, Tourists.Abstract
The advent of the fourth industrial revolution signifies not only significant technological progress compared to earlier eras, but also the ability to revolutionize traditional business practices. The Sam Poo Kong Temple, which was once intended as a site of prayer for Confucian adherents, has transformed into a well-liked tourist destination where people engage in selfie activities, thereby enhancing their social standing. This research aims to understand the factors influencing the change in millennial tourists' interest towards Sam Poo Kong Temple. To evaluate the impact of social media usage and digital technology on the interests and behaviors of millennial tourists. To identify the preferences and motivations of millennial tourists in choosing tourist destinations such as Sam Poo Kong Temple. This study employs a qualitative methodology using a case study technique. Data is gathered via extensive interviews with relevant individuals, including temple administrators, tour guides, and tourists, with a particular focus on millennial. The findings indicate that social media plays a key role in marketing Sam Poo Kong Temple and attracting millennial tourists' interest. The dissemination of engaging content such as photos, videos, and narratives on social media has increased the visibility of the temple and sparked significant interest from tech-savvy millennial. Sam Poo Kong Temple has transformed from a traditional place of worship into a highly sought-after tourist destination, especially for photo opportunities and showcasing social status on social media. This impacts the preferences and motivations of millennial tourists in selecting tourist locations, with a primary focus on architectural beauty, unique experiences, and visibility on social media.
Downloads
References
Abdullahi, M., Kilili, R., & Günay, T. (2021). E-Tourism and Digital Marketing in Africa: Opportunities and Challenges Real Estate, Event and Tourism Management E-Tourism and Digital Marketing in Africa: Opportunities and Challenges. In Global Journal of Management and Business Research: F (Vol. 21). academia.edu. https://www.academia.edu/download/89113659/3376.pdf
Achmad, S. H., Wulandari, A., & ... (2022). Social Media Marketing Activity Influences Visit Interest To Indonesian Tourism Destination With Brand Equity As Intervening …. PalArch’s Journal of …. https://archives.palarch.nl/index.php/jae/article/view/10899
Adamış, E., & Pınarbaşı, F. (2022). Unfolding visual characteristics of social media communication: reflections of smart tourism destinations. Journal of Hospitality and Tourism Technology, 13(1), 34–61. https://doi.org/10.1108/JHTT-09-2020-0246
Adeola, O., Evans, O., & Okafor, L. E. (2023). Does Social Media Moderate the Link Between Tourism and Economic Well-Being? Evidence From the Iterated Gmm Approach. Tourism Analysis, 28(3), 403–420. https://doi.org/10.3727/108354223X16820219583340
Agyapong, E., & Yuan, J. (2022). Social Media Impact on Tourism Destination Decision: Evidence from International Students in China. In Open Journal of Applied Sciences (Vol. 12, Issue 12, pp. 2055–2080). scirp.org. https://doi.org/10.4236/ojapps.2022.1212143
Buhalis, D., & Inversini, A. (2014). Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media. Tourism Management, Marketing, and Development, 15–40. https://doi.org/10.1057/9781137354358_2
Chu, S. C., Deng, T., & Cheng, H. (2020). The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda. International Journal of Contemporary Hospitality Management, 32(11), 3419–3438. https://doi.org/10.1108/IJCHM-05-2020-0480
Crossley, É. (2020). Ecological grief generates desire for environmental healing in tourism after COVID-19. Tourism Geographies, 22(3), 536–546. https://doi.org/10.1080/14616688.2020.1759133
Entas, D., & Rianto, F. N. (2020). Persepsi kaum milenial terhadap tempat kongkow favorit di Jakarta. Jurnal Sains Terapan Pariwisata, 5(2), 8–17. https://journal.polteksahid.ac.id/index.php/jstp/article/view/139
Fiona, F., Susetyo, S., Nasution, & Putri, A. M. P. (2022). Digital Marketing Through Social Media Instagram as a Promotion Means to Increase Interest in Visiting Bengkulu Tourism Objects. Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021), 647. https://doi.org/10.2991/aebmr.k.220304.009
Golinvaux, A., & Evagelou, I. (2017). The role of semiotics in tourism destination branding through social media: the case of Switzerland. In Journal of Tourism Research (Vol. 16, Issue 1, pp. 203–215). jotr.eu. https://jotr.eu/images/T151617PDF/V16.pdf#page=204
Hassan, A., Sharma, A., Kennell, J., & Mohanty, P. (2023). Tourism and Hospitality in Asia: Crisis, Resilience and Recovery. In Tourism and Hospitality in Asia: Crisis, Resilience and Recovery. https://doi.org/10.1007/978-981-19-5763-5
Jusuf, D. I. (2023). Digital Technology And Changes In Consumer Behavior: Case Study Of The Millennial Generation. Jurnal Ekonomi. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3162
M. Febriyan Pratama, & Dyah Palupiningtyas. (2021). Planning dan Kualitas Pelayanan Departement Housekeeping Terhadap Kepuasan Tamu di Hotel. In Gemawisata: Jurnal Ilmiah Pariwisata (Vol. 17, Issue 3, pp. 180–188). https://doi.org/10.56910/gemawisata.v17i3.183
Mistriani, N., Octafian, R., & Dewi, I. K. (2021). Positioning Strategy Through PIB Achieving Tourist Satisfaction With Creative Economy In Kartika Jaya Kendal Village. Kontigensi : Jurnal Ilmiah Manajemen, 9(2), 491–499. https://doi.org/10.56457/jimk.v9i2.198
Moro, S., & Rita, P. (2018). Brand strategies in social media in hospitality and tourism. International Journal of Contemporary Hospitality Management, 30(1), 343–364. https://doi.org/10.1108/IJCHM-07-2016-0340
Nadda, V. K., Dadwal, S. S., Mulindwa, D., & Vieira, R. (2018). Role of social media in tourism. Social Media Marketing: Breakthroughs in Research and Practice, 1318–1339. https://doi.org/10.4018/978-1-5225-5637-4.ch061
Olson, E. D., & Ro, H. (2021). Generation Z and their perceptions of well-being in tourism. Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry, 101–118. https://doi.org/10.1007/978-3-030-70695-1_4
Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16). https://doi.org/10.3390/su12166592
Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729
Pramudhita, N. D. E. (2021). The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity. Jurnal Sekretaris & Administrasi Bisnis (JSAB), 5(1), 17. https://doi.org/10.31104/jsab.v5i1.181
Putra, R. R., Siti Khadijah, U. L., & Rakhman, C. U. (2020). Pemanfaatan Teknologi Informasi dan Komunikasi dalam Penerapan Konsep Smart Tourism di Kabupaten Pangandaran. In Jurnal Master Pariwisata (JUMPA) (p. 257). researchgate.net. https://doi.org/10.24843/jumpa.2020.v07.i01.p12
Renjith, S., Sreekumar, A., & Jathavedan, M. (2021). SMaRT: A Framework for Social Media Based Recommender for Tourism. Second International Conference …, 297–307. https://doi.org/10.1007/978-3-030-49500-8_26
Saputra, E., & Ambiyar, A. (2019). Pengaruh Kualitas Pelayanan dan Pengemasan Daya Tarik Wisata Terhadap Keputusan Berkunjung Serta Dampaknya pada Kepuasan Wisatawan di Museum Negeri Sonobudoyo Yogyakarta. In Jurnal Master Pariwisata (JUMPA) (p. 183). ojs.unud.ac.id. https://doi.org/10.24843/jumpa.2019.v06.i01.p10
Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341–357. https://doi.org/10.1080/1743873X.2019.1639717
Yuza Sari, A., & Trinanda, O. (2020). Instagramable Tourism Attraction: Natural or Artificial? In Proceedings of Tourism Development Centre International Conference (pp. 62–72). academia.edu. https://doi.org/10.2478/9788395720406-007
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2024 Yupilia Gulo, Ray Octafian
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
