Analysis of Potential Export Market Strategy in Craft Business from Typical Karo Woven Cloth in North Sumatra

Katherine Situmorang; Dewi Khrisna Sawitri

doi:10.59653/jbmed.v2i01.516

Authors

Katherine Situmorang Universitas Pembangunan Nasional Veteran Jawa Timur
Dewi Khrisna Sawitri Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.59653/jbmed.v2i01.516

Keywords:

Export Opportunities, Potential Market, Karo Craft Products, Marketing Strategy, North Sumatera

Abstract

Export market research is an important component in carrying out export activities. In this research, an analysis of export market opportunities was carried out to find potential markets for craft business actors from typical Karo woven cloth in North Sumatra so that they could maximize marketing efforts globally. This research aims to determine the export market potential for Karo handicraft products and find the right strategy in marketing typical Karo handicraft products. The research method used in this research is a qualitative approach, then data collection is carried out through interviews, observation and surveys. The results of data testing show that the potential export markets for Karo craft products are Singapore and then Malaysia, so it is necessary to maximize market opportunities in these countries with appropriate export marketing strategies. Karo craft entrepreneurs need to maximize marketing to export destination countries with strategies that can be implemented starting from online marketing, participating in international exhibitions and events as well as carrying out strategic collaborations.

Downloads

Download data is not yet available.

References

Administrator. (2023, April 17). TRADE MAP ADALAH SOLUSI EKSPOR KIAN TEPAT SASARAN. Diambil kembali dari Export Hub: https://exporthub.id/trade-map-adalah-solusi-ekspor-kian-tepat-sasaran/

Aminoto, V. T. (2021). Ekspor Impor Teori dan Praktikum Untuk Pemula. In Ekspor Impor : Teori dan Praktikum Untuk Pemula (p. 57). Sumatera Barat: CV. Mitra Cendekia Media.

Asih, H. (2023, Maret 26). Cara Menentukan Negara Tujuan Ekspor dengan Menggunakan Trade Map. Diambil kembali dari UKM INDONESIA: https://ukmindonesia.id/baca-deskripsi-program/cara-menentukan-negara-tujuan-ekspor-dengan-menggunakan-trade-map/

Center, J. B. (2005). Riset Pemasaran. Dalam H. Umaar, Riset Pemasaran dan Perilaku Konsumen (hal. 509). Jakarta: PT Gramedia Pustaka Utama.

Diamantopoulos, A., Souchon, A.L., Durden, G.R., Axinn, C.N. and Holzmüller, H.H. (2003), "Towards an understanding of cross‐national similarities and differences in export information utilization: A perceptual mapping approach", International Marketing Review, Vol. 20 No. 1, pp. 17-43. https://doi.org/10.1108/02651330310462257

Ginting, P. (2008), Mencermati Misteri Globalisasi: Menata Ulang Strategi Pemasaran Pariwisata Indonesia dengan Tourism Satisfaction (Toursat) Approch, Pidato Pengukuhan Guru Besar Tetap dalam Bidang Manajemen Pemasaran pada Fakultas Ekonomi, Universitas Sumatera Utara, Medan.

Haluk Köksal, M. (2008), "How export marketing research affects company export performance: Evidence from Turkish companies", Marketing Intelligence & Planning, Vol. 26 No. 4, pp. 416-430. https://doi.org/10.1108/02634500810879313

Hamdani. (2021, December 4). Hal-hal yang Wajib Disiapkan Sebelum Mengikuti Expo. Diambil kembali dari retizen: https://retizen.republika.co.id/posts/18017/hal-hal-yang-wajib-disiapkan-sebelum-mengikuti-expo

Hamel. & Prahalad. (1995). Management. New Delhi: Tata McGraw Hill.

Hanifah, U. (2022). Pengaruh Ekspor Dan Impor Terhadap Pertumbuhan Ekonomi Di Indonesia. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(6), 107–126. https://doi.org/10.55047/transekonomika.v2i6.275

Hatta, P. U. (2020, September 25). Riset Pasar: Memahami Pengertian, Tujuan, Jenis, dan Contoh Riset Pasar. Diambil kembali dari Fakultas Ekonomi Bisnis Bung Hatta.

Hong, Y., Sawang, S. and Yang, H.-P.(S). (2023), "How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers", International Journal of Entrepreneurial Behavior & Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEBR-10-2022-0951

Kubberød, E., Viciunaite, V. and Fosstenløkken, S.M. (2019), "The role of effectual networking in small business marketing", Journal of Small Business and Enterprise Development, Vol. 26 No. 5, pp. 747-763. https://doi.org/10.1108/JSBED-06-2019-0199

Larsson, T. (2001). The Race to the Top: The Real Story of Globalization. U.S.: Cato Institute.

Lesher Taylor, R. (2006), "Multi‐state international catalog exhibitions: a South America experience", Competitiveness Review, Vol. 16 No. 1, pp. 83-91. https://doi.org/10.1108/cr.2006.16.1.83

McGraw Hill Companies, I. (2007). International Marketing 13th Edition. Dalam I. Marketing, Pemasaran Internasional, edisi 13 buku 2 (hal. 409). Jakarta: Penerbit Salemba Empat.

Prastyoko, F., Fanani, D., & Mawardi, M. (2016). Strategi Pemasaran Kerajinan Gerabah Yang Berorientasi Ekspor Pada Pt. Lombok Putri Cinderamata. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 30(1), 44–50.

Rahayu, S. (2021). Riset Pasar Ekspor Melalui Internet. Jakarta: Penerbit NEM.

Utami, F. A. (2023, February 6). Apa Itu Market Potential? Diambil kembali dari Warta Ekonomi: https://wartaekonomi.co.id/read478308/apa-itu-market-potential