Retirement Preparation Workshop: Building a Business with Digital Marketing

Santi Rimadias

doi:10.59653/jcsse.v3i03.1840

Authors

Santi Rimadias STIE Indonesia Banking School, Indonesia https://orcid.org/0009-0008-8394-5478

DOI:

https://doi.org/10.59653/jcsse.v3i03.1840

Keywords:

: Digital marketing, retirement preparation, workshop

Abstract

Retirement is a transition phase that requires readiness not only from financial aspects, but also mentally and socially. In the midst of rising life expectancy and uncertain economic dynamics, retirement is no longer interpreted as a period of complete quitting of work, but rather as an opportunity to remain productive and economically independent. One of the relevant strategic approaches in preparing for retirement is the development of entrepreneurship based on digital marketing. The Retirement Preparation Workshop designed by PT Edukasindo Utama and Kopindo Consult to equip prospective retirees of PT. Toyota Boshoku Indonesia (TBINA) with business building skills with digital marketing. Through this workshop, participants not only understand how to build a business, but also gain practical skills in utilizing social media and marketplaces as a means of marketing. The results of the workshop are expected to encourage the creation of economic independence among retirees and strengthen their readiness to face the post-work period through the digital entrepreneurship route.

Downloads

Download data is not yet available.

References

Abdow, M. (2019). All Things Media: Paid, Earned, Owned, and Shared and How to Apply Them to Your Practice. The Journal of Medical Practice Management, 34(5), 289–293. https://podiatrym.com/pdf/2019/12/Abdow120web.pdf

Chairunnisa, G., Samuel Parlindungan, R., Rimadias, S., Studi Manajemen, P., Ekonomi, F., & Indonesia Banking School, S. (2024). Pembayaran Qris Dan Pemasaran Media Sosial Untuk Keunggulan Kompetitif RM Bu Entoy. Jurnal Pemberdayaan : Publikasi Hasil Pengabdian Kepada Masyarakat, 02(01), 2024. https://jurnal.ittc.web.id/index.php/jipmhttp://doi.org/10.47233/jipm.v1i1.912

Dang, L., Ananthasubramaniam, A., & Mezuk, B. (2022). Spotlight on the Challenges of Depression following Retirement and Opportunities for Interventions. Clinical Interventions in Aging, 17, 1037–1056. https://doi.org/10.2147/CIA.S336301

Denton, F. T., & Spencer, B. G. (2009). What is retirement? A review and assessment of alternative concepts and measures. Canadian Journal on Aging, 28(1), 63–76. https://doi.org/10.1017/S0714980809090047

Haque, M. G., Rimadias, S., & Ernaningsih, I. (2023). From flexing to community engagement and repurchase intention: An Indonesian Muslimah luxury brand approach. Jurnal Manajemen Dan Pemasaran Jasa, 16(2), 253–270. https://doi.org/10.25105/jmpj.v16i2.18048

Jenkins, A., Steen, J., & Verreynne, M. L. (2015). Entrepreneurial exit: Who, what or to where? Regional relocation as a form of exit. In Research Handbook of Entrepreneurial Exit (Issue March). https://doi.org/10.4337/9781782546979.00020

Kemnaker. (2025). Kemnaker Tegaskan Usia Pensiun Pekerja Telah Diatur dalam Peraturan Berita Terkait. https://cpns.kemnaker.go.id/news/detail/kemnaker-tegaskan-usia-pensiun-pekerja-telah-diatur-dalam-peraturan-perundang-undangan

Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Science, 35(1), 142–157. https://doi.org/10.1287/mksc.2015.0961

Rimadias, S. (2024). Empowering Futures: a Business Model Canvas (BMC) Approach to Enhancing Productivity in Retirement for KMS PT Indofood CBP Sukses Makmur Tbk. Cooperative Members. Asian Journal of Community Services, 3(1), 77–84. https://doi.org/10.55927/ajcs.v3i1.7599

Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty onTourism Sector in Indonesia. The Winners, 22(2), 173–182. https://doi.org/10.21512/tw.v22i2.7597

Rimadias, S., Bagasworo, W., & Dwi Marinda, D. (2024). Digital Marketing and Branding Strategy Of Rawon Premium By Salina Kitchen Via Instagram. MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat, 2(1), 3031–6448. https://doi.org/10.61132/mengabdi.v2i1.295

Tomar, S., Kent Baker, H., Kumar, S., & Hoffmann, A. O. I. (2021). Psychological determinants of retirement financial planning behavior. Journal of Business Research, 133(May), 432–449. https://doi.org/10.1016/j.jbusres.2021.05.007

Van Solinge, H. (2015). Becoming an entrepreneur after retirement: Results from a longitudinal study in the Netherlands. Entrepreneurship, Self-Employment and Retirement, 1994, 90–111. https://doi.org/10.1057/9781137398390_5

Wibowo, P., & Rimadias, S. (2022). Perilaku Penggunaan “Qris Bri Brimo” Pada Pedagang Sebagai Alat Transaksi Pembayaran Digital. Ultima Management : Jurnal Ilmu Manajemen, 14(2), 236–257. https://doi.org/10.31937/manajemen.v14i2.2851

Woschank, M., Rauch, E., & Zsifkovits, H. (2020). A review of further directions for artificial intelligence, machine learning, and deep learning in smart logistics. Sustainability (Switzerland), 12(9). https://doi.org/10.3390/su12093760

Xie, Q., Neill, M. S., & Schauster, E. (2018). Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States. International Journal of Strategic Communication, 12(2), 160–179. https://doi.org/10.1080/1553118X.2018.1426002