Analisis Pengaruh Kebijakan Lokasi dan Kebijakan Produk terhadap Kepuasan Penggunaan Jasa Percetakan Sua Grafika Padangsidimpuan
DOI:
https://doi.org/10.59653/jimat.v2i02.665Keywords:
Location Policy, Product Policy, Service User Policy.Abstract
uence of location and product policies on the decision to use the Sua Graphics Printing service in Padangsidimpuan, and to find out the most dominant factors influencing the decision to use printing services using the Sua Graphics Padangsidimpuan printing service. The hypothesis in this research is that location policy and product policy have a positive and significant effect on the decision to use Sua Graphics Padangsidimpuan printing services. The population and sample for this study were 30 employees. To obtain the required data, documentation techniques and questionnaires were used as data sources. The data obtained was then analyzed quantitatively using the multiple linear regression formula. The results of this research are that there is a positive and significant influence between the Location Policy provided by Sua Graphic Printing on the Decision to Use Sua Graphic Printing Services in Padangsidimpuan. Then there is a positive and significant influence between Product Policy on the Decision to Use Sua Graphics Printing Services in Padangsidimpuan.
Downloads
References
Alma, Buchari,2003, Manajemen Pemasaran dan Pemasaran Jasa, Edisi Kedua, Bandung, Alfabeta.
Arikunto Suharsimi, 2007, Manajemen Penelitian, Penerbit PT. Rineka Cipta: Jakarta.
Attalansyah, A., & Anshori, M. I. (2023). Adaptive Policy Education in the VUCA Era for Jetis Sidoarjo Batik Craftsmen. Journal of Business Management and Economic Development, 2(01 SE-Articles), 323–336. https://doi.org/10.59653/jbmed.v2i01.494
Erfina, Nurlince, Strategi Pemasaran Jasa dalam Meningkatkan Kepuasan Konsumen pada Garuda Plaza Hotel Medan, Skripsi, Departemen Manajemen, Universitas Sumatera Utara, Medan.
Fathurohman, H. (2023). Strategi Pengembangan Sumber Daya Manusia di Balai Latihan Kerja Jember Dinas Tenaga Kerja dan Transmigrasi Provinsi Jawa Timur. Journal of Community Service and Society Empowerment, 2(01 SE-Articles), 10–18. https://doi.org/10.59653/jcsse.v2i01.359
Gujarati, Damodar-Zai, Sumarno. 2006. Ekonometrika Dasar. Jakarta. Erlangga.
Hawa, R., Supratman, R., & Palupi, R. (2023). Harmonisasi Kemanfaatan dan Keadilan dalam Perlindungan Hukum Bagi Konsumen. Jurnal Riset Multidisiplin Dan Inovasi Teknologi, 1(01). https://doi.org/10.59653/jimat.v1i01.152
Hayati, K. R., Tranggono, T., Arier, T. N., Putri, P. A., & Wicaksono, B. (2024). Pengembangan Pola Berpikir Kualitas SDM Dan SDA Pada Bidang Industri Makanan Dalam Wawasan Bela Negara. Jurnal Riset Multidisiplin Dan Inovasi Teknologi, 2(02 SE-Articles), 455–463. https://doi.org/10.59653/jimat.v2i02.580
Kotler, Philip dan Susanto, 2001, Manajemen Pemasaran di Indonesia. Jakarta, Salemba Empat.
Kuncoro, Mudrajat, 2002, Metode Riset Untuuk Bisnis dan Ekonomi. Jakarta, Erlangga.
Kuncoro, Mudrajat, 2003, Metode Riset Untuuk Bisnis dan Ekonomi. Jakarta, Erlangga.
Lupiyoadi, Rambat, 2001. Manajemen Pemasaran Jasa. Jakarta, Salemba Empat.
Marbun, S. H., Febrianti, D., & Matondang, K. (2023). Implementation of the GATT State Rates Policy on International Trade. Journal of Business Management and Economic Development, 1(01). https://doi.org/10.59653/jbmed.v1i01.40
Payne, Adrian, 2000. Pemasaran Jasa (The Essence of Service Marketing), Terjemahan Fandy Tjiptono. Edisi satu Yogyakarta, Andi.
Sugiono, 2005. Metode Penelitian Bisnis, Bandung: Alfabeta.
Tjiptono, Fandy. 2005. Pemasaran Jasa. Edisi Pertama. Malang, Bayu Media
Umar, Husein. 2001. Riset Pemasaran dan Prilaku Konsumen. Jakarta. Gramedia Pustaka Utama.
Yodiansyah, H., Kurniady, D., Hanifahturahmi, H., Salim, E., & Sartika, S. (2023). Pendekatan implementasi dukung merek Toyota Soekarno–Hatta Pekanbaru dalam program komunitas Pengguna “zero-point website” metode lapangan . Journal of Community Service and Society Empowerment, 2(01 SE-Articles), 36–52. https://doi.org/10.59653/jcsse.v2i01.355
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rizky Mery Octavianna Lubis, Yusuf Pathuansyah, Nursalamah Nursalamah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
